Live the Life That’s Truly Yours
Coaching for Alignment, Growth, and Authentic Success
You’ve achieved a lot. On paper, your life looks great. But somewhere, deep inside, a quiet voice asks:
“Is this really it?”
That quiet voice says that something is missing. It might not be loud, but it’s persistent. It wants more—not more stuff or status, but more meaning, alignment, freedom.
That’s where I come in.

Hi, I’m Giuseppe Fratoni. I work with high-functioning, smart, and intuitive people who feel like something’s missing—even when life looks good on the outside.
Through deep, masterful coaching, I help my clients reconnect with what truly matters and move forward with clarity and purpose.
Whether you’re feeling stuck in your career, questioning your purpose, or sensing that you’re ready for the next version of your life or business—I help you uncover what’s true, what’s possible, and what’s next.
This is not surface-level, transactional coaching. It’s not about tips and tricks. It’s about real transformation.
Together, we will:
- Clarify what’s really important to you
- Identify and shift the patterns and beliefs holding you back
- Take consistent, meaningful action from a place of inner clarity
- Create a life and career aligned with your values
Coaching That Uncovers What’s Been Hidden
My role as your coach is to help you uncover the internal blocks that are shaping your experience — often ones that are invisible to you. Once those hidden mechanisms come into view, you gain the power to overcome them.
This is the essence of my coaching: not just looking at what you do, but at how you’re being. It’s a process of rediscovering your innate wisdom and resourcefulness — and realizing the answers you seek are already within you.
Freeing Yourself From Limiting Stories
We all carry stories — some we inherited, some we constructed ourselves — about what’s possible for us. Stories rooted in fear, scarcity, competition, or conformity. Stories like “I’m not enough,” or “Success is for others.”
These stories shape your identity, your choices, and your limits. Together, we work to bring them to light. You’ll start to distinguish what still serves you — and what you’re ready to let go of.
Sometimes it’s not about doing more. It’s about releasing what no longer fits, so something new can emerge.

Yes—We Can Talk Business Too
If what you discover is a desire to start or grow a business, I bring over a decade of experience in marketing and digital strategy. We’ll explore your vision—and then make it real.
What Coaching with Me Looks Like
This isn’t therapy. It’s not consulting. And it’s not motivational fluff. It’s deep, action-oriented coaching that meets you where you are and moves you forward with intention.
And it’s based on three pillars:
- Curiosity Over Judgment – We uncover the beliefs and habits shaping your current experience.
- Aligned Action – Each session ends with at least one intentional next step, so awareness turns into forward momentum.
- Sustainable Change – Our work builds self-awareness and emotional resilience that last far beyond our time together.